미국 프로스포츠 산업 친환경 활동 분석을 통한 국내 프로스포츠 친환경 활동 방안 제언

초록

Although the domestic pro-sports industry had the importance and need of the eco-friendly practices, in comparison with the eco-friendly activity in the overseas pro-sports industry, such importance and the need lacks much. Therefore, this study aims to analyze in depth each roles and efforts that the eco-friendly institutions, pro-sports leagues, pro-sports teams in America. Also, this study intends propose the schemes and political proposals for the settlement of the systematic and successful eco-friendly activities in Korean pro-sports industry. According to the result of this study, it can be known that the role of Green Sports Alliance was very big in the start of the eco-friendly activities in the American pro-sports industry. Green Sports Alliance provides leagues and teams the guideline and road-map for the eco-friendly activities. Moreover, the teams see the eco-friendly activities with a long-term viewpoint. Accordingly, in Korea also, establishment of the general institution and provision of a guideline for it eco-friendly operation. The domestic pro-sports leagues and teams need to utilize the environment education support with long-term plan and viewpoints.

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