중소벤처기업의 기업가적 지향성과 기업 성과 간 관계에서 중간관리자 전략 활동의 조절효과

초록

Although the impact of entrepreneurial orientation on firms’ performance was discussed in many previous researches, the question how entrepreneurial orientation contributes to firms performance in terms of internal process and activities remains unanswered. Therefore, this study intends to discuss internal activities which impact the relationship between entrepreneurial orientation and performance. To this end, we focused on the role of middle managers as a main agent of strategy implementation. We also examined strategy activities that middle managers conduct to expand entrepreneurial orientation of top management team to employee and to do entrepreneurial implementation by themselves in the relationship between upstream managers and the relationship between employees. We then conducted empirical analysis for the moderating impact of middle managers’ strategy implementation on the relationship between entrepreneurial orientation and firms’ performance. According to results, middle managers’ strategy activities to expand entrepreneurial orientation of top management team to employees, such as participating in strategy formulation, transferring a variety of information and ideas from internal and external stakeholders, and communicating with employees about organizational purposes and strategic priorities, were found to have positive moderating impact on entrepreneurial orientation and performance relationship. Strategic activities of middle managers as an main agent who implements entrepreneurial orientation, such as suggesting altenative strategy, searching for new opportunities from outside, adapting strategy to environmental change, and encouraging innovative activities of employees, also positively moderate the relationship between entrepreneurial orientation and performance.

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