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My Failure Means Your Success, That’s Crucifying: The Effect of a Zero-Sum Mindset on Affective Responses Toward Unsuccessful Outcomes

  • 한혜주
제목
My Failure Means Your Success, That’s Crucifying: The Effect of a Zero-Sum Mindset on Affective Responses Toward Unsuccessful Outcomes
저자
한혜주
발행일
2018-04-21
학회명
International Conference of Asian Marketing Association (ICAMA)

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