MZ세대의 행복 분위에 따른 도시특성 및 요인 분석: M세대와 Z세대의 비교를 중심으로

초록

In the situation where interest in the MZ-generation has become a social issue, this study has utilized the Seoul Survey data to understand the characteristics of the MZ-generation residing in Seoul and the urban characteristics and factors that affect their level of happiness. We have divided the MZ-generation into the M-generation and Z-generation considering the cohort differences and analyzed and compared the groups by quartiles using the Quantile Regression Model. The analysis results showed that the level of happiness of the MZ-generation (scored 1-50) was 31.65 points, lower than the median, and both the levels of M-generation and Z-generation showed low scores of 31.68 and 31.55 points, respectively. Based on the quantile regression analysis results, this study has identified the urban characteristics that positively or negatively affect the happiness of the MZ-generation. Subsequently, the study has separated M and Z generations, and has found the urban factors that only emerged in the M-generation and the urban factors that only emerged in the Z-generation. When comparing MZ-generations as generations, the study has found that the urban characteristics and factors affecting happiness are different between MZ-generations. This study has divided the levels of happiness into quartiles (Q1, Q2, and Q3), based on the premise that the affecting factors will differ depending on the level of happiness, which is a multidimensional emotion. The results have shown that there were differences in the factors affecting each quartile. Finally, the results of this study, which empirically identified through the quantile regression model what elements must be satisfied for the MZ-generation to be happy in the city, have provided policy implications for the understanding of the MZ-generation living in Seoul, and creating the urban environment in which the MZ-generation can live happily.

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