소비자들의 미니멀리즘 추구 성향이 제품처분의도에 미치는 영향

초록

This study examines how consumers' minimalist tendencies affect their intention to get rid ofsecond-hand products. It also investigates how price and time pressure influence this relationship. Two experiments were conducted to achieve this. In Experiment 1, a specific scenario was usedto create a situation for product disposal. We found that minimalism increases the intention todispose of second-hand products by reselling them rather than throwing them away. The resultsof a multiple regression analysis showed that mindfully curated consumption significantlyinfluenced minimalism. In addition, we found the moderating effect of price on the relationshipbetween minimalism and the intention to dispose of second-hand products. In Experiment 2,the same scenario from Experiment 1 was used with altered stimuli to reaffirm the impact ofminimalism on the intention to dispose of second-hand products. However, the study did notobserve a moderating effect of time pressure on the relationship between minimalism and theintention to dispose of second-hand products. The findings of this study provide valuable insightsinto the relationship between minimalism and product disposal, with practical implications forconsumer-to-consumer (C2C) platform practitioners.

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