모바일 선거캠페인 채널의 접근으로써의 게이트웨이 전략 분석

초록

Many candidates have excitedly produced election contents based on mobile devices for electors due to the advent of the mobile communication era. Election campaign based on mobile allows digital communication between candidates and voters, then mobile has rapidly rosen with endless possibilities as a new communication channel for election campaign. In spite of this trend, there is a lack of research on systemic strategy for users' web experience on mobile. Therefore, the purpose of this article was departed from this question, ‘How to drive people to mobile contents of election campaign?’ Consequently some successful cases of mobile channels were collected and analysed as a gateway to reach final mobile election contents like application and web-site based on users' behavior patterns. Hence, this study proposed some strategies of mobile channels(SNS/MMS, web-site, QR code, graphic contents) for improving users' accessibility to mobile election contents.

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