Fraud Detection in Comparison-Shopping Services: Patterns and Anomalies in User Click Behaviors

초록

This paper deals with a novel, interesting problem of detecting frauds in comparison-shopping services (CSS). In CSS, there exist frauds who perform excessive clicks on a target item. They aim at making the item look very popular and subsequently ranked high in the search and recommendation results. As a result, frauds may distort the quality of recommendations and searches. We propose an approach of detecting such frauds by analyzing click behaviors of users in CSS. We evaluate the effectiveness of the proposed approach on a real-world clickstream dataset.

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