지역관광축제정책에 있어서 사회자본이 거버넌스 형성과 정책성과에 미치는 영향

초록

The purpose of this study was analyzing the influence of social capital on governance formation and policy performance in local tourism festival policy. The literature review covered the concepts of local tourism festival policy, social capital, governance and related precedent studies. Regarding the research design, a structural model was constructed and hypotheses were suggested. Using a purposive sampling method, survey data were collected from local business and civil organization participants and volunteers of Dasan cultural festival in Namyangju, Kyungki-do. A total of 206 effective questionnaires were utilized for the analysis, and analytical methods such as confirmatory factor analysis and structural equation model analysis were used. The result of this study showed that the relations among social capital, governance formation and policy performance was confirmed to be significant. Governance formation had partially significant mediating effect on the relation between social capital and policy performance. Based on these findings, theoretical implications were discussed and the ways of enhancing the network and trust in local tourism festival policy was suggested.

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