한국프로야구(KBO) 구단의 재무적 경영성과 결정요인에 대한 연구

초록

This study aims to identify the factors influencing on Return on Assets(ROA) as an indicator of Korean professional baseball teams' financial performance suggesting management strategies for improving business performance. Pre-tax net profit, head coaches' salary, foreign players' total and average wages, number of season total spectators, and win percentage of previous season were considered as the determining antecedents. Data was collected for all professional baseball teams participated in the league from 1982 to 2020. Random-Effect Generalized Least Square(GLS) panel regression was employed for the empirical investigation of this research. The following results were obtained. Firstly, Pre-tax net profit is positively related to ROA. Secondly, expenditure on salaries (head coaches' salary, foreign player's total and average wages) is negatively related to ROA. Thirdly, number of season total spectators is positively related to ROA. Lastly, win percentage of previous season is positively related to ROA. Based on these research findings, managerial implications for enhancing the financial performance of the teams were discussed.

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