공급자와 수요자 측면 분양형 호텔 리스크 관리방안중요도 분석

초록

This study analyzed risk management factors were established for the pre-deployment hotel business, and investment decisions to be judged seriously from the point of view of the suppliers who intend to develop and operate the hotel themselves were analyzed. Risk management factors A total of 20 risk management factors have been established through previous study reviews and expert assurance processes, and the AHP model looks at the difference in risk factors that are important to vendors and consumers. The analysis shows that the business plan risk factors (location, cultural resources and tourism demand, appropriateness of business size, project cost, and importance of business plan factors are recognized jointly with the suppliers), and that they are subject to administrative delay. Supplier groups highly value the importance of risks in the commercialization structure of hotels or project costs, whereas groups of consumers value revenue-related risks (sales, defined return, and vacancy). Policy implications for the analysis result are as follows. First, the provider needs to consider switching to an operation-based revenue distribution structure. Second, vendors need to be careful in choosing the management operator with expertise at their core. Third, the customers shall be able to judge their location and business license terms in their choice of investment in a ready-to-buy hotel.

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