Which combo is better? - Movie Genre and Audience Rating Analysis

초록

Movies are, and will continue to be, a major entertainment product. As with many products intended to entertain, a key factor in the determination of a movie’s revenue is its genre. Thus, many industry reports generate the statistics of a movie based on genre (i.e. bosofficemojo.com). The focus of this paper will be the determination of how different movie genres are combined and adopted together by movies. Results of the research find that not all movie genres were used consistently, which means that the identification, development, and the establishment of new creative combinations will be important undertakings towards securing the success of future movies.

키워드

Movie MarketMovie GenreMovie Rating
제목
Which combo is better? - Movie Genre and Audience Rating Analysis
저자
Kim, IksukKim, Sue YounLee, Sang Myung
DOI
10.18374/RBR-14-3.8
발행일
2014-10
유형
정기학술지(Article(Perspective Article포함))
저널명
REVIEW OF BUSINESS RESEARCH
14
3
페이지
95 ~ 100