EBS 해외진출 확산 전략의 방향성 모색

초록

The purpose of this study is to find out the direction of overseas expansion strategy that should be established as a public broadcaster and a media company in order to overseas expand Korea EBS's. This study used a literature research method to analyze the related literature and data for analyzing strategies of major global media companies and overseas public service broadcasters (PSBs). As a result of the research, it suggests that the direction of EBS overseas expansion should approach both commercial business diversification and fulfillment of public responsibility. In particular, it suggests that transferring project of Korea's educational broadcasting system to developing country should be developed as a core business for spreading overseas expansion. In a follow-up study, it is necessary to carry out a research that suggests a comprehensive strategy of overseas expansion of EBS based on the result of this study.

키워드