성공적인 중국 의료시장 진출을 위한 MSO모델 활용방안 연구

초록

When it comes to overseas expansion of Korean medical institutions, it was found that 74 medical institutions entered 17 countries as of March 2012, with the largest numbers of 28 Korean medical organizations operating their business in China. Unfortunately, however, there is no successful case among Korean medical institutions going into China until now. On the other hand, some foreign for-profit hospitals achieved successful business expansion to China such as network expansion based on stable profit. Critical success factors required for medical institutions to successfully expand to China with management disadvantage against foreign for-profit hospitals include resource mobilization competence, strategy implementation competence, management support competence, differentiation advantage and price competitiveness. It was analyzed that Korean medical institutions overly have lower capabilities of strategy implementation, resource mobilization (human resource, physical resource), management support and price competitiveness than foreign medical institutions. In spite of the disadvantages, an attempt to revise related laws and regulations enabling medical corporations to establish a subsidiary corporation such as company or non-profit corporation and operate affiliated business will provide a chance to compensate insufficient success factors of Korean medical institutions. Utilizing Management Service Organization (MSO) will achieve cost reduction, capital funding and acquisition, diversification of cost reduction and patient inflow increase, business diversification and revenue diversification through linkage with medical related industries. This study suggests detailed methods to accomplish these objectives.

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