대학생의 스포츠 관람동기와 경기규칙변화 인식의 관계

초록

This study was intended to analyze the relationships between sport spectatorship motives and the recognition of changes in sport rules and to figure out the casual relations of these two factors. It utilized the questionnaire and its reliability and validity ware testified, analyzing the 478 college students' responses. The results showed that some factors from the sport spectatorship motives such as competitiveness and risk, achievement and aesthetic values significantly influenced entertainment-oriented recognition of sport rule changes. Achievement factor did the increase of TV's influencing power. Social relations, self-realization and aesthetic values among the sport spectatorship motives significantly influenced sport-production recognition about the sport rule changes. Social relations and aesthetic values had the influence upon the enhancement of sport competitiveness level.

키워드