공유 전동킥보드 이용 행태와 만족도 영향 요인 분석: IPA 방법론을 중심으로

초록

In September 2018, a shared electric scooter company “Kickgoing” was introduced in Korea. It was the first shared E-scooter service and since then, many e-scooter service companies have emerged in Korea. The shared E-scooter services not only enhance personal mobility (PM), but also imply the emergence of “mobility as a service (MaaS)” in the long term. Accordingly, many studies about PM are being actively conducted worldwide. However, there is very little research on the E-scooter users’ travel behavior and service satisfaction. This study analyzes the travel behavior and user satisfaction of shared E-scooter users who live in the Seoul metropolitan area and presents policy implications for improving personal mobility services. The data used in this study was obtained from an online survey conducted for a week in September 2021 focusing on those in their 20’s and 30’s. The survey questions were organized with focus group interviews and critical literature reviews. The primary analysis method used is the Importance-Performance Analysis (IPA). The following analysis results were obtained. First, this study concludes that the improvement of safety and road infrastructure installment for E-scooter users are the most important components to enhance PM services. This finding indicates that there is an increased risk of accidents with vehicles or people when using E-scooters. Second, it also indicates that the E-scooter, which is a short-distance mode of transfer, is usually used for commuting rather than for leisure. Third, the E-scooter is used as a mode of first-mile or last-mile travel. This finding suggests that the E-scooter is an effective mode of transfer for public transit. The results of this study contribute to developing public policies that will improve PM services and build the MaaS system.