영화 수요에 대한 미시 실증분석:확률계수 로짓모형

초록

From KOBIS Database compiling administrative and marketing information on every movie on screen in Korea, we constructed weekly data on movie-goers and sales at the individual movie/ province level. We then estimated a random coefficients logit model for cinema demand at the individual movie/week/province level. The 13,077 own price elasticity estimates range widely from -8.585 to -7.402 × 10  , manifesting colorful preferences of individual moviegoers. Sample mean and median of these estimates are -0.890 and -0.610, which are less elastic than the estimates from micro-level and macro-level studies on Spanish, German and Australian markets, and far more elastic than the estimate from a macro-level study on Korean market.

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