국가별 자료를 이용한 주류적정가격 추정

초록

Korea government raised cigarette price to discourage public’s smoking rate, which is considered to be an important national health policy. Previous studies suggest that range of cigarette price increase should be determined based on demand factors. Similar approach can be made for a hedonic product such as liquor. Demand model was drawn from data of seventy countries and the optimum price for liquor was determined based on this analysis. Results suggest that increase of 800 KW from the current beer average price (i.e. 1400 KW) is appropriate. Current study has a limitation of omitting the difference in product specification (i.e. alcohol contents), drinking culture of different countries. These factors may have considerable influence on the liquor demand of consumers in different nations. Nonetheless, the study provides a macro view of an approximate optimum price of liquor which may be used by policy makers at national level. Furthermore, increase in price for hedonic products with addictive natures (i.e. cigarette and liquor) may need to be changed simultaneously to leverage on synergy effects. Thus, this analysis is timely output for Korean circumstance.

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