정보 파급 모델링을 위한 블로그 네트워크 구성

초록

The independent cascade model has been widely used to analyze information diffusion in the blog world. In this paper, we propose a new method to construct a blog network for applying the independent cascade model to analyzing of information diffusion in a blog world. To construct a blog network, the proposed method establishes the edge between two users and calculates diffusion probabilities between them by analyzing the activities happened between two users. To calculate diffusion probabilities, the method exploits the ratio of the number of documents actually diffused to a specific user to that of documents written for the purpose of being diffused to other blogs. The experimental result using a real world blog data demonstrates that our method reflects actual information diffusion in a blog world better than existing ones.

키워드