세대 간 전환기 한국형 기업가정신: LG그룹 구자경 명예회장 사례연구

초록

This case study analyzes the entrepreneurship of Koo Cha-Kyung, the second chairman of the LG Group. Using three analytical frameworks, entrepreneurial orientation from an opportunity perspective, the generational characteristics of Korean entrepreneurship, and Korean-style entrepreneurship (K-Entrepreneurship), it applies pattern matching to examine Koo’s entrepreneurial behavior during his tenure from 1970 to 1995. A text-mining analysis of his collected speeches was also conducted to complement the qualitative findings. The results show that Koo exhibited all three dimensions of entrepreneurial orientation: opportunity identification, risk-taking, and innovation. He combined characteristics of first- and second-generation Korean entrepreneurship while anticipating aspects of the third generation. His behavior also closely aligned with the four elements of K-Entrepreneurship: Spirit, Speed, Strategy, and Smart. Topic modeling identified four themes: customer orientation, autonomy and responsibility, respect for people and talent development, and technology development and overseas expansion. It also showed that his management paradigm evolved from internal stability to external growth and then to philosophical innovation, supporting the pattern-matching results. This study contributes by empirically validating the K-Entrepreneurship model and extending entrepreneurship research beyond Western and start-up contexts to successor leaders in large business groups.

키워드