자료포락기법을 이용한 국내수입차 매장에 대한효율성 분석 사례 연구

초록

[Purpose] Considering the fact that prior research analyzing the efficiency of imported car sales is very rare and that there are difficulties in measuring efficiency of imported car stores, it was able to prevent inefficient initial investment while operating limited input elements of existing stores. [Methodology] This study applied Data Environment Analysis (DEA), which has been a representative methodology for assessing efficiency, as the main research methodology, to the total sales volume of 35 stores nationwide in 2014. [Findings] The analysis of 35 units showed that 11 stores, including five stores in the CCR envelope model, were efficient in assuming variable－ scale revenue. The six stores analyzed as additional efficient stores in BCC confirmed that the scale－effectiveness was the cause of the inefficiency. [Implications] Until now, the domestic import car market has continued to increase sales through a policy of expanding the size of the store, recognizing that the volume of sales increases as productivity. However, this study shows that the increase in sales may not be consistent with the efficient management of the store and that it demonstrates the importance of manpower among input factors.

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