지역 인바운드 관광공급사슬의 변화과정 분석 -글로컬 관광상품 육성사업 사례분석을 중심으로-

초록

This paper examines the characteristics and various network structures of tourism products as cases of the local inbound tourism supply process on the tourism cities of Korea. The analysis unit was based on the stages of the tourism supply chain (production, distribution, consumption and management) on the suppliers' perspective, the network surrounding the tourism supply chain, and the stages of tourism behaviors on the consumers' perspective (before, during, after the tour). As a result, the supply process of tourism products was confirmed to diversify the strategic market, switch from package tours to free individual tours(FIT), expand representative tour courses, increase of direct sales channels, and strengthen the management system. It was confirmed that the network and structure of the tourism supply chain were divided into public and private areas, that the system for developing and distributing tourism products was systematically equipped, and that it formed an ecosystem as an organization rather than a one-way value chain. The characteristics of tourist products in each stage of tourist behaviors showed that the quality of commercial value and playfulness were strengthened, and the efforts to expand monitoring to induce revisits were marked. The academic implications of this study suggest an integrated framework for inbound tourism products. Practical implications describe the direction of tourism products and the role of each stakeholder.

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