ANALYZING THE RELATIONSHIPS AMONG WEB LINK STRUCTURE, WEBPAGE KEYWORD, AND POPULAR RANK

초록

Websites in the Internet are uncontrollable domain and various contents in websites lead people`s activities and thoughts and new business paradigms for the future. These phenomena are from expanding the social network based on the endless growth of information technology. Websites are composed with many of links and communicating and expanding their virtual area by links inbound, outbound, onsite, and offsite links. Research and practice in digital information on the web have focused on finding and measuring artifacts, factors and attributes of web structure and contents from the perspective that information is a resource and property of products and services. Websites` links is one of the core artifacts for understanding the virtual area. This study identifies the role of web link structure and webpage keyword as artifacts and examines their relationships by webpage rank by a minimal hub as performance in the business websites that are serving tourism information. Discovering relationships of links provides managerial insights on organizations`virtual activities and systematic understandings about digitalized organizational information in the information use environment.