서비스드 레지던스형 기숙사 선택속성이 만족도와 재이용의도에 미치는 영향

초록

The purpose of this study is to measure the importance of a Serviced residence dormitory when tenants chose and how to relate with customer satisfaction and revisit intention positively. Furthermore, the author organized conceptual model, and the analysis was enforced by structural equation modeling to test the hypotheses. In total, 310 customers, who visited serviced residence dormitory in Korea, were surveyed the questionnaire in this study. This study leads to important conclusions as follows. First, draw at six factors of selected attribution of serviced residence dormitory. Second, Three Selection (Factor 3, 4, 6) Factors influence to customer satisfaction. Other Two (Factor 1, 2, 5) factors do not influence to customer satisfaction. Third, Serviced residence dormitory customer satisfaction influence to customer revisiting. Fourth, Selected attribution do not influence to customer revisit. as a result, satisfaction facts is similar with general accommodation study and revisiting factor that provide some interesting facts issue. Korean university student has only interesting to residential, operation factor that means interesting to classical accommodation function. it make to lose effective use of University investment to dormitory.

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