객실승무원의 회사에 대한 자부심을 형성하는 요인과 이직의도에 관한 연구

초록

The purpose of this study is to investigate the relationship between airline cabin crews’ organizational pride and turnover intention by analyzing the factors that influence their pride and turnover intention. According to the data analysis and hypothesis testing, the hypothesis test was analyzed using six variables. To test the hypothesis of this study, an online questionnaire was distributed to 300 cabin crew members for a duration of three months. A total of 234 valid questionnaires were used for the analysis after excluding sixty-six unreliable respondents. Frequency analysis, reliability analysis, exploratory factor analysis, and confirmatory factor analysis were performed using SPSS Win20.0, AMOS20.0 and the structural equation model was analyzed for hypothesis testing. As a result, three factors including, the company's reputation, the level of welfare, and the uniform had a positive effect on cabin crews’ organizational pride. However, the job suitability, human property level and catering service did not show significant results as a pride factor. The implication of this study is to analyze the factors affecting turnover intention and organizational pride of the cabin crew of large airlines. This study is a psychological approach, analyzing the organizational pride factors affecting job satisfaction of large airline cabin crew. From an organizational or human resource management point of view, this study seeks to contribute to reducing cabin crew turnover intentions, minimizing staff turnover, and eventually enhancing corporate profit.

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