프로스포츠 온라인 콘텐츠 비즈니스 전략

초록

The purpose of this study was to plan to create value added of related industry in 21th knowledge·information society to association, club and on-line contents providers who endeavor activation in professional sports market and enhance new competition of relevant industry. This study analyzed the current status of on-line professional sport and research new business model of these contents. this study analyzed the current status of on-line professional sport contents by reviewing the various internet sport websites and by investigating the users`` recognition and behaviors about on-line sports consumption. And it suggested the new model for business activation in on-line professional sports contents. Study method is expert``s interview research and survey on professional sports on-line users. specific study content including progress on performing study is divided into two areas and the followings are the results; First, it compared propensity of users who have experience in on-line contents of professional football and base ball. Secondly, it suggested the business model for on-line sports contents about various consumer``s desire. Those research methods and data analyses led to the following conclusions: First, on-line professional sport contents have great potential, aim to provide comprehensive information, and are very likely to grow into a portal site with the greatest accessibility for the consumers. Secondly, high quality and differentiated game broadcasting and provision of game information should be guaranteed based on a database for various kinds of information in order to vitalize on-line professional sport contents. And on-line contents will be chargeable if related sites become specialized and differentiated. Finally, on-line sport contents will grow further through their synergy effect with the professional market. Developing and activating rational and practical on-line sport contents will aggressively promote the perception of professional sports not only to sports fans but also to the general public, attract people as professional sports fans, and increase their interest in professional sports.

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