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Privacy Paradox in Augmented Reality Advertising: The Effect of User Satisfaction and Privacy Concerns on Consumer Responses
- 제목
- Privacy Paradox in Augmented Reality Advertising: The Effect of User Satisfaction and Privacy Concerns on Consumer Responses
- 저자
- 이승애
- 발행일
- 2023-03-23
- 학회명
- 2023 American Academy of Advertising Annual Conference (AAA)
- 개최지
- Denver, Colorado, USA.