블로그 연결망에서 파급력을 가진 파워 유저의 파악 기법

초록

For business purposes, it is important to identify diffusion power users, a group of users who have big influence on other users in diffusing content. In this paper, we use the independent cascade model for determining diffusion power users, and to do so, we need a method for calculating the assimilation probability between users. This paper proposes the concepts of user delivery power and a way to quantifying the value of this. User delivery power is used to compute the assimilation probability with user content power. We analyze the proposed method by comparing its performance with those of existing methods through experiments using a real blog network data.

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