교육서비스 품질과 학습동기에 따른 성인학습자의 학습만족도 결정요인 분석

초록

This study analyzes the determining factors of satisfaction of adult students and how much they are related to both the quality of education service (supplier) and the motive of the students (consumer), based on current adult students. The result showed, firstly, that both internal and external motives to study were significant to have positive effect on satisfaction of learners (which was contrary to a domestic research carried out previously. It was rather close to a foreign research which concluded that the internal motive had a much greater influence than external motive). Second, the quality of education service seemed to have a good effect on satisfaction level of study to prove that some important elements of education service such as materiality, reaction, certainty and sympathy all exerted a positive effect on satisfaction level of study under the significance level of 1%. Third, the result obtained from the analysis both students’ (the suppliers) and education service providers’ perspectives on how they influence on the satisfaction of study indicated that, except for external motivation, all other factors including internal motive, sympathy, reaction, certainty and materiality had a positive effect on learner’s satisfaction. In conclusion, schools should develop and support educational policy in particular, to attract student’s attention and interest based on the result of the analysis. Thus, the significance of this thesis is great since it examined the effect on learner’s satisfaction carefully in terms of their motives as the consumers’ and the quality of education service providers as the suppliers’ viewpoint, respectively.

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