프로스포츠산업 활성화를 위한 스포츠콘텐츠 DB항목 개발

초록

The purpose of this study was to develop the items for data base of sports contents; this is a preliminary step to generate database that can be used for the advancement of domestic sports industry. To increase the credibility and validity of the research, the study first selected 24 people, including professors of sports sociology and sports industry, policy researchers, and officials in sports industry, and then conducted Delphi survey twice. The results were beyond the basic statistic data, and they showed that the respondents recognized the importance of media exposure not only for the distribution structure and increase in advertising revenue, but also for the employment status as well as the education of experts who can plan and operate such database system. Based on the research, this study concluded that we need to build sports contents database including comprehensive management plans and to propose the standards for determination of their usefulness in sports contents.

키워드