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Recommendation in online shopping malls: Results and experiences
- Lee, Sang-Chul;
- Kim, Sang-Wook;
- Park, Sunju
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5초록
Some portal sites have been providing price-comparison services. For the price-comparison services, however, they do not provide personalized recommendations. This paper proposes a strategy of recommendations for the price-comparison services. The strategy uses the click-log data to identify user's preference. We apply the strategy to three recommendation methods. Through the experiments, we have shown the possibility of recommendation for price-comparison services with the real-world data.
키워드
click-log; price-comparison services; recommendation systems; click-log; Online shopping; Personalized recommendation; price-comparison services; Real-world; Recommendation methods; Strategy use; User's preferences; Electronic commerce; Recommender systems; Costs
- 제목
- Recommendation in online shopping malls: Results and experiences
- 저자
- Lee, Sang-Chul; Kim, Sang-Wook; Park, Sunju
- 발행일
- 2013-10
- 유형
- Conference Paper
- 저널명
- Proceedings of the 2013 Research in Adaptive and Convergent Systems, RACS 2013
- 페이지
- 116 ~ 117