상세 보기
초록
The main objective of this study is to investigate the usefulness and applicability of the different methods including SERVQUAL in measuring the service quality of retail environment.
- 제목
- Effects of Service Quality on Customer Retention and Word-of-Mouth
- 저자
- 한상린
- 발행일
- 2004-05-14
- 학회명
- ACR Conference
- 개최지
- Sheraton Hotel, Seoul