글로벌라이제이션 하 국가 주도의 ‘K-’담론과 문화 정경들 : 한류 관련 정책보고서의 담론 분석을 중심으로

초록

This study analyzed the Korean Wave phenomenon in the context of globalization. Amidst the tide of globalization, the Korean Wave has spread beyond Asia to the United States, Europe, South America, and the Middle East, forming a massive social and cultural trend. In particular, the influence of the Korean Wave has expanded its scope and field, encompassing the entire cultural economy. As a result, ‘K-’ has become a significant phenomenon and idiom representing the globalization South Korea is experiencing. However, the meanings created within it appear more complex, containing the changes in the flow of globalization. Hence, this study examines the meanings of the Korean Wave and to explore what it emphasizes, justifies, and/or excludes by combining it with globalization. This study aimed to examine the formation of the Korean Wave discourse and the power relations and ideologies that exist in the process. We argue that the Korean Wave related policies implemented by each government have a nationalistic approach aimed at promoting national identity and pride through the Korean Wave (Hallyu), while at the same time, there is an imperialistic tendency to expand cultural influence through the globalization of it. In this process, ‘K-discourse’ have been constructed or refracted through the process of creation, competition, and combination through collusion between government, corporations, and the media, and have sought a balance between the universality and specificity of culture. Therefore, cultural policies must advance to a more mature form and stage through the balance of economic performance and cultural value, the harmony of globalization and localization, and the respect for cultural diversity and creativity. Only then, Korean culture can firmly maintain its position and value in the era of globalization.

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