온라인 예술 플랫폼 기업 사례: 비즈니스 모델 분석

초록

Although there is paradigm shift in art industry and interdisciplinary convergence between art and entrepreneurship, little has been done in “art entrepreneurship.” First, this study organized the concepts of art entrepreneurship and conducted literature reviews on the trends of international and domestic research. Second, this paper aimed to understand the concept of art platform business. To do so, authors reviewed the general concept of business model and special features of platform business. Third, this paper categorized and introduced 11 art platform businesses from the based on the purposes of companies (① rental & selling, ②commercialize & selling, ③crowdfunding, ④information sharing & digital exhibition). Forth, this study provided two frameworks (①business model components, ②platform controllability and customers’ information asymmetry) and applied them into 12 cases. By systematically reviewing the previous studies, this paper expects to increase scholarly understanding of the field of art entrepreneurship where two different areas (art and entrepreneurship) have studied separately. In addition, introduction and analyses of 12 online art platform have practical implications.

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