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A study of the effect of colour and presentation of apparel advertisements on consumer purchasing behaviour - Focusing on User Reviews of the Chinese ‘Taobao’ App-
- 제목
- A study of the effect of colour and presentation of apparel advertisements on consumer purchasing behaviour - Focusing on User Reviews of the Chinese ‘Taobao’ App-
- 저자
- 이규혜
- 발행일
- 2024-12-07
- 학회명
- 2024 The Korean Society of Fashion Business International Conference
- 개최지
- Hanyang University ERICA Campus,