국립공원 탐방객의 회복환경지각이 가치, 만족 및 행동의도에 미치는 영향 : 북한산 국립공원을 대상으로

초록

The purpose of this study was to specify the effect of national park environment on trackers’ decision-making process, as the use of national parks as places for outdoor-based tourism activities is increasing. Specifically, in order to examine the effect of perceived restorative environment of national parks on value, the effects of emotional value and utilitarian value on satisfaction and behavior intention were analyzed. A survey was performed in Bukhansan National Park that trackers find the most in Korea, and 400 trackers were used for an empirical analysis of this study. As a result of the analysis, it turned out that perceived restorative environment of Bukhansan National Park significantly influences emotional value and utilitarian value, having a higher effect on the former. And emotional value and utilitarian value were found to significantly influence satisfaction, with the former having a higher effect. And satisfaction turned out to have a significant effect on behavior intention. These results show that outdoor-based national park environment plays a great role as a space for people’s emotional stability, indicating that outdoor-based national parks make trackers feel value much more than any artificial facilities.

키워드