인바운드 여행업의 불공정 저가관광 시장 구조 분석 - 중국형 마이너스 저가관광 B2B거래를 중심으로 -

초록

The purpose of this study is to analyze the causes that hinder the qualitative growth of inbound travel industry and to analyze the status of unfair low-cost tourism market structure, thus provide policy implications. In-depth interview was conducted with nine workers who work in inbound travel industry. The results of analysis based on grounded theory led to 146 concepts, 32 sub-categories, and 11 categories. The core category was ‘recognizing the end of low-cost tourism of unfair structure relations, enhancing tourism competitiveness, and building the independence of the inbound travel industry through the government’s role.’ This study provides an analysis and understanding of the unfair low-price tourism structure of the inbound travel industry and political implications to enhance the tourism competitiveness and to sustain the inbound travel industry ecosystem.

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