빅데이터를 활용한 ESG의 키워드 연구

초록

As the external environment of companies has rapidly changed due to the COVID-19 pandemic, many companies declared ‘ESG management’ not only to manage risks but also to enhance mid- to long-term corporate value and, in turn, ESG-related factors have played an important role in corporate management. To successfully manage ESG strategy, it is necessary to understand the public perception of key ESG factors such as 'Environment, Society, and Governance'. However, looking at existing ESG-related literature, most of the empirical studies using ESG evaluation indicators lack studies on major ESG keywords. Therefore, in this study, we extracted and analyzed ESG-related keywords using a vast amount of big data mentioned on social media. The main results are as follows: the amount of mention of ESG continued to increase from 2015 to 2020. In particular, starting in 2018, the amount of mention of ‘ESG’ rose sharply compared to the previous year, which is attributed to the growing interest of the general public as various ESG-related discussions have become issues through the media. The implications of the study are as follows: It extracts ESG keywords posted on social media using big data analysis tools, presents major keywords for the integration of ESG evaluation indicators that are being discussed recently, and demonstrates basic data for companies' ESG strategy establishment.

키워드