백화점에 휴게 공간 활성화 방안 연구

초록

With the rapid development of the society, the standard of living of people has improved at large. People’s consumption concept have been increasingly diversified. The space layout has growing influence for customer behavior. Therefore, the emporium in order to cater consumer to improve the design in the space layout. This report will propose a breathing space versatility of the improvement project by investigating the emporium breathing space research. The places of this study： Shinsegae Department Store, Lotte Department Store, Hyundai Department Store. Through the case, we have drawn three conclusions. Firstly, the both of the design of breathing space and the topic of sale space should have consistent and distinguish. Secondly, during the design of the breathing space, the materials, color and illumination factors use should be considered for the preferences of different age consumers to reach space diversity. Thirdly, the integrality of space function not only can satisfy customers’ requirements, but also it can achieve publicity traffic effect.

키워드