Analysis of Link Power Based on Web Link Structure and Information Resource

초록

Popular websites as representing successful business in information use environment tend to become e-hubs that link large number of organizational agents for presenting and maintaining digital contents with supreme quality. Research and practice in digital information on the web have focused on finding and measuring artifacts, factors and attributes of web structure and contents from the perspective that information is a resource and property of products and services. This study identifies the relationships of the structure and resource on digitalized information in the Internet and examines how these effects are associated with structuration and resources of contents in the travel business websites. The logic of the view is theoretically and empirically analyzed based on the structurational theory and resource-based view through the link power of network density. This study provides managerial insights on organizations` virtual activities and systematic understandings about digitalized organizational information in the information use environment.