축제체험의 요인구조 분석

초록

The purpose of this study is to analyze 'factor structure' of festival experiences. In order to examine the quality of a festival's experience, focus on essentiality of the experience is needed, rather than looking at the over management of the festival's service. This study's results indicate that the structure of a festival's experience consists of five constructive concepts: 'playfulness', 'deviation', 'accompaniment', 'sacredness', and 'placeness'. In spite of the fact that 'playfulness' and 'deviation' are known for their vitality conceptually, this study reveals that the traditional concepts of a festival (accompaniment and sacredness) also have influence on the festival experience. Also, it is important that a festival provides an existential, constructive, and objective authenticity for the festival participant who might experience a sense of alienation in everyday life. This allows the participant to take part in a ritual and somewhat retrieve their lost experience. This study attempted an empirical investigation on a festival experience that was only until now explored conceptually. Through this research, a scale was developed to assist in measuring conceptual characteristics of a festival's experience.

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