부산 야간경관 이미지의 사회연결망 분석

초록

As there are a growing awareness and demand for the value of the urban landscape, the competitiveness on the night landscape is bigger. The proportion of urban tourism is rising even in the tourism paradigm. Efforts to attract tourists are made while focusing on the night landscape. Meanwhile, rather than studies in the night landscape in the field of tourism, studies in the urban landscape were mainly conducted. studies are just in a stage of a survey on the current status to establish plans. Thus, the purpose of this study is to explore various keywords of the night landscape through big data analysis of the social network. For doing this, this study chose an analysis channel and extracted the main keywords, ‘Night Landscape + Busan as big data search keywords. This study focused on Busan, Korea’s second city as a city for data analysis. The period of analysis was limited to two years from January 1, 2018, to December 31, 2019. This study extracted frequency and data through data collection and arranged words. Using Ucinet 6, this study analyzed the connection structure between words and degree centrality and verified the degree of a relationship. Also, this study conducted CONCOR analysis to draw a group formed by similar words. As this study grasps Busan’s characteristics on tourism activities of the night landscape and tourists’ awareness based on the analysis results, it intends to suggest the basic data to activate this.

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