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Image Management of a Nation as a Brand: Case of South Korea

  • Hong, Sung Tai ; 
  • Han, Sang Lin; 
  • Lee, Sung-Ho
제목
Image Management of a Nation as a Brand: Case of South Korea
저자
Hong, Sung Tai ; Han, Sang Lin; Lee, Sung-Ho
DOI
10.15444/GMC2014.03.04.02
발행일
2014-07
유형
Proceeding
저널명
2014 Global Marketing Conference at Singapore
페이지
589 ~ 612

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