초국적 문화산업이 직조하는 한류의 문화정치: K-콘텐츠를 전유하는 글로벌 OTT 플랫폼과 혼종화 전략

초록

Over the past few years, Korean content has become increasingly popular with audiences around the world through global OTT services. Its popularity continues to this day, and overseas OTT companies regard Korean content as a ‘brand’ and invest in Korean production companies to expand original content. However, in this process, so-called K-content, which contains socially critical messages, is placed within complex interests. It could be, for example, the flow of globalization, the domestic political, economic, and social context. Based on this premise, this essay examines how ‘K-Content’, that has established itself as Korea’s representative cultural industry, embodies the more dense and intimate trend of globalization. Specifically, this study seeks to analyze how K-Content embodies the hybridization strategy used by global OTT companies and to analyze the political, economic and socio-cultural context involved in the process. To this end, this study conducted a political economic analysis, as it sought to a holistic approach to the context in which the Korean Wave was created and the political, economic, social, and historical context that has continued to influence it. This was to find a sustainable direction for the Korean Wave phenomenon by analyzing a series of issues, despite the current status of the Korean Wave. Furthermore, textual analysis was conducted on Netflix’s original dramas <Bloodhounds> and <Song of the Bandits>, and Disney+’s original contents <Moving> and <Vigilante>. This was to analyze the hybridization strategy utilized by Korean content. This can be a process of comprehensively analyzing the problems created by the Korean Wave and as it combines with transnational capital at both macro and micro levels

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