유통업체 편의성의 결정요인에 관한 연구

초록

Based on Seiders's study(2002) on retailer convenience, we tried to investigate the determinants of retailer's convenience in Korean retail industry. Using six dimensions of retailer convenience, discount stores and convenience stores were analyzed in terms of different dimensions and characteristics of convenience. Managerial implications and limitations of the results of the study were also discussed.

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