공정한 관광을 위한 매뉴얼 개발

초록

With the rapid increasing demands of tourists seeking a unique experience, today’s travel products show close to residences’ daily lives. The form of these tourism objectify residents’ daily lives, and the residents are subjects in the tourism. In addition, due to tourists’ behaviour such as leaving trash or acting without concerning environments, environmental problems continue to trouble in the tourist destination. With the problems, the fair travel agencies have managed and produced fair tourism products in Korea. However, the concept of fair tourism brought from international tourism market so reflecting the unique domestic debate is lacking in both academic and practical discussion. As the awareness of the issues, the purpose of this study is the development of manuals for fair tourism planning and managing. For that reason, perspective of Rawls theory of Justice was set and previous studies of fair tourism manual and guidelines were analysed. In addition, fair tourism planners’ in-depth interviews were conducted for analysing principles of fairness and tasks of each steps. As a result, it developed 7 steps of fair tourism product planning and managing manual. 7 steps were market research and explore ideas, development of products ideas and written primary proposal, test primary proposal, commercialization, advertisement, sales and progress, and discomfort and follow-up management etc. The study approached fairness and proposed standards of travel product managing and planning for fair travel agencies Future study expected to make specific manual by resources and products, also expanding the spatial extent manual for oversea travel.

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