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TV 기반 상거래(TV Home-Shopping, T-Commerce)의 품질 속성 분석을 통한소비자 만족도 증대요인 분석
TV-Based Commerce Factors Increase Customer Satisfaction Through the Quality Attribute Analysis
- 박준용;
- 신민수
초록
Recently, digital broadcasting service is growing as a TV-based commerce market spread. However, in previous studies, many researchers studied TV home shopping and T-Commerce separately each other, and there is little research on the attribute to increase the satisfaction of consumers. In this study, we analyzed the attribute to increase satisfaction of consumer using TV-based commerce, and we propose to the direction to move forward. We selected characteristics of TV home shopping and T-Commerce through previous studies, and analyzed satisfaction of customers with quality attributes of TV-based commerce using KANO model and ASC(Average Satisfaction Coefficient).
키워드
T-커머스; TV 홈쇼핑; 카노 모델; 소비자 만족; 품질 속성 분석; 평균 만족 지수; T-Commerce; TV Home-Shopping; Kano Model; Customer Satisfaction; Quality Attributes; Average Satisfaction Coefficient
- 제목
- TV 기반 상거래(TV Home-Shopping, T-Commerce)의 품질 속성 분석을 통한소비자 만족도 증대요인 분석
- 제목 (타언어)
- TV-Based Commerce Factors Increase Customer Satisfaction Through the Quality Attribute Analysis
- 저자
- 박준용; 신민수
- 발행일
- 2016-05
- 저널명
- 한국전자거래학회지
- 권
- 21
- 호
- 2
- 페이지
- 61 ~ 79