Effect of Virtual Streamer Type on Consumer Desire to Contact: The Moderating Role of Need for Social Interaction

제목
Effect of Virtual Streamer Type on Consumer Desire to Contact: The Moderating Role of Need for Social Interaction
저자
이규혜
발행일
2024-07-06
학회명
The 2024 SFTI-Fukuoka International Conference
개최지
SFTI & Kyushu Sangyo University