The role of public services in the convergence era: IPTV case

초록

Purpose-The purpose of this paper is to investigate the aims of IPTV‐based public services in Korea. Design/methodology/approach-This is a case study written based on the results of a government research project that the authors participated in. Findings-Korea's IPTV promotion policies are driven with a strong force. Focusing on public as well as industrial benefits, the Korean government decided to provide public services through IPTV. For example, the Korean government introduced a plan called “tailored IPTV education services” to expand education services through IPTV. The study of this case is expected to provide implications about new public services under the ubiquitous environment that combines broadcasting and communication. Research limitations/implications-IPTV‐based public services are currently in trial phase. Therefore, additional research is necessary to analyze the effectiveness of services after a commercial launch. Practical implications-This case serves as a reference for other countries that are pursuing public interests through the new media. Originality/value-This is the first study that looks into the effects of IPTV‐based public services.

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