웹 드라마의 흥행에 영향을 미치는 요인에 대한 연구

초록

The Purpose of this Study was to identify the factors which affect the rating of web drama. In this study 100 web drama which rating by CONS TV were used as data. We analyzed 100 web drama by hit number of video clip, distribution by cross media or trans media storytelling contents, actor, actress, producer, production company, original contents, series, genre. We use hierarchial regression analysis to identify explanatory variable on hit number of video clip. The result show that male idol star' power, production company and original contents is revealed as the most influential factor.

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