해외 스포츠경영 학계와 산업계 동향을 통해 살펴본 스포츠산업 발전방안 제시

초록

Purpose The main purpose of this study was to identify if there existed a discrepancy with regards to research topics and trends between academia and the field in the realm of sport management. Methods The content analysis was utilized to identify and compare the research topics and trends between academia and the field of sport industry. A total of 32 (16 scholarly journals and 16 trade journals/magazines each) published from 2014 to 2020 were selected and used to represent topics and trends of academia and the field. All the words and phrases obtained from a collective review of 32 journals were inserted and saved in Excel file, categorized into the themes, and analyzed by Social Network Analysis (SNA), including Semantic Network Analysis and CONCOR Analysis. Result The results showed that keywords extracted from scholarly articles were more likely to emphasize research methods and objectives which were considered the core components of the peer-reviewed journals to be published while the field and/or trade journal articles were to cover general sport business environment and current topics and trends (i.e., esports and sports betting). Conclusion This study suggests it would be of great help and mutually beneficial if sport management academia and the field of industry seek ways to re-cooperate.

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